01.
It’s Time! It’s My Time.
BOOK DESIGN(2024)8 in * 8 in
Design, Content Curation & Production by Sophia Zuo
"It's Time! It's My Time" is an editorial project comprising two books that delve into the anxiety caused by societal expectations, known as the "social clock." This project offers a meditative and personal narrative, emphasizing the importance of individual experiences over societal milestones. The transition to adulthood is often marked by anxiety and confusion due to societal pressures dictating expected milestones and timelines. The two books address this anxiety and the feeling of being lost or falling behind when personal paths do not align with societal expectations. They reflect societal pressures in China, using a triage of colors to signify the urgency of societal norms and the resulting anxiety at different life stages.
00.
fissure
Branding(2024)8.5 in * 11 in (Size of Zine)
Design, Content Curation by Sophia Zuo
Fissure Magazine explores the intersections between architecture, history, and urban decay, aiming to establish a cohesive brand identity. It tells the narratives behind abandoned spaces, their relationship with urban areas, and the concept of liminality. By focusing on the transitional nature of these environments, we capture the essence of the in-between and their impact on our perception of time, space, and identity.
02.
Air Living
WALLPAPER & MOTION DESIGN(2024)Design by Sophia Zuo
This project includes pattern design and motion graphics for Air Living, a vibrant residential community reflecting New York’s lively culture and serene natural surroundings. The design concept for Air Living's wallpaper and motion backgrounds is inspired by the brand’s ethos of positive, unrestricted living and its beautiful location. Incorporating calming colors and dynamic forms, the design creates an atmosphere of tranquility and modern elegance. The project features elegant still monograms and dynamic motion graphics for promotional videos, which will be used in digital marketing campaigns to attract prospective residents and engage the community.
03.
Auden Living
WEBSITE REDESIGN(2024)Design by Sophia Zuo
I redesigned the official website for Auden Living, a prominent developer of off-campus student housing, to enhance the online presence and functionality, aligning with the brand's commitment to student well-being and academic growth. The primary goal of this redesign is to create a modern, user-friendly website that reflects Auden Living’s mission of providing comfortable, supportive living environments for students. The redesign mainly focus on simplifying the user interface to improve the user experience for students looking for housing and for potential investors exploring partnership opportunities.
Compare with Original Design
04.
Lake St. Townhomes & One Park
PRINTED MATTERS(2024)8.5 in * 11 in
Webdesign by Ryan Yang, Graphic Design by Sophia Zuo.
I created a captivating brochure for Lake St. Townhomes in Ithaca, NY. It showcases 16 market-rate townhouses, blending modern design with the area's natural beauty. Using earth tones and greens, the brochure highlights high-quality photos of the homes and surroundings, inviting locals to consider them as their next residence. The layout includes an attractive cover, an introduction outlining the vision and location advantages of the development, and emphasizes its peaceful integration with nature.
One Park Holiday Flyer
05.
Auden Education
SOCIAL MEDIA STILL & MOTION POST(2024)Design by Sophia Zuo
I have developed an engaging series of social media posts and e-blasts for Auden Education and Auden Living, a provider of student-focused residential communities. The campaign aims to resonate with students by using motion graphics and informative content that promotes personal, social, and academic growth.
06.
SolarSPELL
BANNER & ICON DESIGN(2024)Design by Sophia Zuo
Design a unified set of visuals for SolarSPELL, encompassing social media banners, pop-up banners, and library icons. These visuals should embody the initiative's dedication to addressing educational challenges in resource-limited settings and fostering worldwide student achievement. My work for SolarSPELL includes dynamic social media banners, sturdy pop-up banners for events, and intuitive library icons, all highlighting SolarSPELL's influence and bolstering its educational efforts worldwide.
07.
Dive
BRAND IDENTITY(2022)Logo Design
Design & Crafting by Sophia
This project creates a lively beach experience through beverage packaging. Deliverables include logo, bottle, label, box designs, and promotional posters. The design, inspired by comics, features speech bubbles and cute characters for a playful, refreshing vibe.
Label Design for 6-pack beverage box
08.
MOKKi
BRAND IDENTITY(2022)Design by Sophia Zuo
Creating a brand identity for MOKKi, a teen-focused cosmetics line. The design reflects a youthful, individualistic spirit with vibrant colors, playful graphics, and trend-setting visuals. The packaging encourages self-expression, echoing the brand's celebration of individuality and unique beauty.
Dieline for Fragrance